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Georgina Lester Profile Page
Georgina Lester
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15 months ago
23 days ago
7 months ago
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Abergavenny
Georgina Lester
PR and Marketing Consultant

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Lester
Georgina
Georgina Lester
01873 859362
01873 859362
07971 854441
www.arts-wales.co.uk
MONEW
Ty Newydd Lodge
Llanwenarth Citra
United Kingdom
Abergavenny
NP7 7ET
Yes
General Director
Marketing and Website development

Professional Life

Business to Business

My work - introduction

If you want a consultant with plenty of certificates and lots of letters after their name then you need to turn away and walk in the opposite direction right now and don't look back. If however, working with someone who after a number of years gaining plenty of hands on business experience as well as developing an understanding of how it works for real, is more appealing then read on. I do not profess to be an "expert" at anything other than myself. Whilst my experiences have focused on the arts, gifts, luxury and fashion sectors, much of what I do is applicable to most other industries.

What do I do?
In short I help you to get your products and/or services seen by your target audience utilising numerous on and off line marketing methods. I can brainstorm with you to create new ways to generate multiple income streams harnessing the power of what you already have capitalising on your skills, knowledge and any future expansion in your product ranges. To do this effectively you will need a well designed website and a clear marketing strategy utilising the best of modern technology and a willingness to work together on well defined short, medium and long term goals.
My work can include any or all of the following:-

1. New website. From deciphering what sort of website suits the individual/business and their skills, budget and goals through to creating a web spec, site map, etc.. Small medium and large projects can be done by me and/or a recommended professional whilst the larger web projects might require me to play the role of project manager to liaise with a full team of skilled professionals.
2. Website (re-)development- from re-vamping and/or expanding a current website to building a new one from scratch. Static html or content management systems which are Web 2.0 and Web 3.0 technology friendly.
3. Copywriting services- online content creation for sales and information pages, as well as SEO content. Newsletter content for both on and off-line news bulletins. Article marketing, blogs, as well as off-line reviews and articles for magazines and newspapers.
4. SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) - Search engine and keyword phrase research. Creating and/or editing content making it search engine friendly using carefully crafted wording appropriate for the target market. From initial research to creating overall strategies, ongoing tracking and monitoring. Search Engine Marketing - from PPC to site rank improvement strategy. Link popularity including research of links and backlinks, analysis of competitors sites, etc.. Specialist search engine research and site submission.
5. Marketing - customer profiling, creating campaigns both on and off-line, designing marketing strategies, research, polls, article marketing, blogs, keyword testing, etc.. Defining goals, setting targets as well as analysing conversion rates. Affiliate marketing, business networks, brand management, direct mail, email marketing, referral strategies, and a whole plethora of tips and tricks developed over many years of being in business
6. Social media and online networking - strategies designed to make the most of our online presence utilising social and business networking sites. Online profile creation management, online branding, (subject to terms and conditions of the sites involved) RSS, social bookmarking, site trackers, etc..
7. CRM- Customer Relationship Management analysing current customer care plan and its effectiveness. Creating and implementing a system which encourages repeat business. Finding new prospects, converting them into customers and ensuring that they stay a customer for many years to come.
8. Email marketing - strategy, design of email templates, layouts and content, database management using Constant Contact, copywriting, delivery, etc.. Tracking of delivery, bounced emails, opens and forwards etc.
9. Monetizing knowledge and creating multiple
income streams
- expanding product ranges, creating and re-creating products to target different market sectors, strategies for capitalizing on knowledge and experience.
10. Web reviews - usability, appropriateness and suitability for target market sector, functionality, analysis of use of modern technology, search engine rankings, optimisation analysis, effectiveness of content, potentials for customer interaction, effectiveness of newsletter marketing and communication, etc.. Can include a list of recommended improvements and suggested developments for the future.
11. PR - creation of press releases, identifying and utilising PR moments, communicating with press contacts, management of Press newsletters, liaising with journalists, creating copy for newsletters, magazines and magazine websites.
12. Ideas and brainstorming - to really fly to the realms of great success we must first have an open mind to embrace new ideas and sometimes those new ideas can come in many interesting and sometimes unexpected forms. Business ideas, marketing strategies, product development, multiple income streams, problem solving, etc..


There is a saying that a consultant will ask to borrow your watch to tell you the time - well I am definitely not one of those! One of the first things that I will ask is "What do you want to do and achieve in life? What are your ambitions?" If you are someone who wants to make a fast buck before retiring to a foreign clime indulging in the finer things in life then you will require a completely different approach to someone whose business is their passion, life and ultimate ambition.

I am an ideas person and love the adventure and the journey. I follow the philosophy - where there is a real desire to achieve something there is invariably a way to get there. It is just a case of looking to see what resources are readily available and how best to use them taking the shortest possible route to achieve our goals. Brainstorming and creative problem solving, regardless of the industry we work in, is food for my soul. I don't take on many projects as I have plenty of my own keeping me busy.

If you are interested to know more then you can join my newsletter mailing list by sending an email to: subscribe (AT) georgina (DASH) lester (DOT) com





New Project - in Guinea Pig phase - ARTS WALES - Directory of Artists and Arts Resources for Wales and Welsh Borders

A long time in coming and I still have LOTS to do - but it is basically up and running and for a short while only I am offering free membership for a year from the launch date for people willing to be a guinea pig for a little while and help me build up my list of FAQ's, How Tos and test out the various bits of software on the site. So if you have an interest in the arts, are an artist or arts professional - sign up now - it will not be long before I will be charging for membership.

Arts Wales UK


Not just for the Welsh
Anyone welcome - it is about creating a community of inspired and creative people who have a connection with Wales or even just aspire to visit us.

It's Holistic


It is not just about art. The site has been designed to tackle the issues that all artists deal with in running an arts business and leading a happy life. So if you have articles promoting what you do in health and healing, finance, lifestyle, family matters, etc then you are welcome too.

Writers and Service Providers Wanted.


If you provide a service for Artists - then please tell us about it. From accounting to hospitality, photography to copy writing, exhibition services to printing. Please write your articles and send them to me. I am more than happy to promote what you do - as long as it is good! smile

My other activities ......

PR and Marketing consultant for small businesses and individuals - generally in fashion and the arts but also a variety of other small and medium sized enterprises. One off projects or longer term mentoring type programmes depending on type of business and the aims and ambitions of the directors, management and executives.

I tend to take a holistic approach to the consultancy work, looking at the people, place, products and services first. This is closely followed by analysing aims and ambitions of those primarily involved in expanding and developing the business. Customer relations, direct mail marketing, brand image, internet marketing, websites, email marketing and selling, general PR and promotional activities are just a few of the aspects studied and can be incorporated into project based consultancy programme or longer term contracts.

Chairman and Director of MONEW, Monmouthshire Enterprising Women which is a network that was set up to help local women maintain a positive work life balance. To achieve this we run courses, social events and various networking activities throughout most of the year. I am keen to set up any collaborative ventures and activities with other similar groups around the country. If you want to join monew mailing list - please send an email to
monew AT monew DOT info


Personal shopping service at Charles and Patricia Lester
For any ladies looking for beautiful clothes to wear to special occasions, I also work as a Personal Shopper within the family business Charles and Patricia Lester. Luxury fashion and textiles for the discerning and aesthetically oriented business woman. Day wear, cruise, evening outfits and beautiful bridal.
Their luxury hand painted textiles are unique and the quality of their work unrivalled. We dress the stars and icons of the film industry as well as those of us more ordinary mortals who just appreciate beautiful things. From Plus size to petite they cater for all shapes and sizes. Please contact me to join our email newsletter mailing list, of if you require more information.

Fashion, Arts and Textiles Business Development
Retail, wholesale, design and manufacturing as well as business development and expansion.


And the sad thing about being successfully busy is that I don't have as much time as I would like to add the personal stuff about me, my ambitions and what I want to do in life - but this is a start ....

Facebook is coming to get me! People keep wanting me to come and play - so..... if you fancy linking up on this other network - let me know!

Follow my other ID on Twitter - the one that is about Morris Dancing! Yes - Morris Dancing - you did read it right. Our family business was involved with some of the costumes for "Morris: A Life With Bells On" in which you will see Sir Derek Jacobi, Harriet Walter, Richard Lumsden, Greg Wise, Sophie Thompson, amongst many other great TV and film names. It is a fantastically funny film full of our eccentric Britishness - well worth a trip to the cinema.
PR and Marketing consultant

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Popular Forum Posts

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New website 2009-07-08 18:43:23 Sue Weston
Social Media Surgery Nights - do you want more help with your internet presence? 2010-06-05 15:21:14 GeorginaLester
How should we develop this forum? 2010-02-09 11:09:30 GeorginaLester
Testing adding images 2010-06-15 22:00:02 SharonLeighton
Using the Forum 2010-06-15 21:52:08 Sue Weston