I thought that it would be interesting to do a Wordle for MONEW. What is a Wordle? It is word cloud that is made up of all the words that are used in an article, a website or a series of articles. The bigger the word is in the image – the more that it has been used. I copied all the newsletters into www.wordle.net – and this is what it came up with. Interesting! [Read more...]
Resolutions
So how are you getting on with your resolutions? Or your Lent commitments? Be honest! Are you one of the many who abandon their resolutions within weeks? Now we are into March it is timely to review what has happened: so many of us start the New Year with great plans. Our busy lives mean we can delay our start until tomorrow or next week. [Read more...]
So What Do You Give Away?
We often worry that when we give away something “free” that we will be taken advantage of, that people will not appreciate our value or worth and expect low cost products, services, commodities. But the smart person knows that being clear about what is free, what you give away, is the way to grow your business. [Read more...]
We went to hear Tony Curtis last Monday
Georgina Lester, MONEW’s Chair, and I had been to hear Tony Curtis at the Hay-on-Wye Book Festival.
“He has a big ego, hasn’t he?”
That response, twice given spontaneously by very different people, pulled me up to ponder that word ‘ego’. [Read more...]
Looking After Your Brand Image
It used to be that “Brand Consciousness” was only ever applicable to the big guys with vast empirical businesses. Big enterprises will present cleverly created brand images which would get under the skin of the masses. Why should we as a small organisation or as individuals residing in our rural environs really care about “Brand Image”? [Read more...]